International Commercial Advisory

Taking prestige brands across borders — and making them stay.

Senior advisory for beauty, fashion, and luxury brands entering or scaling internationally. 29+ markets. 15+ years. Results that last.

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Emilie Valencia · Founder

29+

International markets

15+

Years in prestige beauty

Languages — EN · ES · FR

Regions worldwide

— The reality

Most brands cross borders the wrong way.

60%

of brands renegotiate their first distributor agreement within 18 months — because the framework was wrong from the start.

1 in 3

international launches stall in year one due to channel misalignment, not product fit.

29+

markets have taught us: the brands that stay are the ones that enter with discipline, not enthusiasm.

— What we do

Advisory retainers & project-based engagements.

Tailored to your stage and market.

Services

Market Entry Strategy

End-to-end planning for brands entering new regions — channel, pricing, positioning, and launch sequencing.

Distributor Development

Sourcing, vetting, negotiating, and managing distributor and retailer relationships across prestige and travel-retail.

Strategic Advisory Retainer

A senior international operator in your corner, monthly — without the full-time hire.

— Who this is for

Three kinds of brands work with us.

Emerging brands ready to go international

Beauty and lifestyle founders who have proven their model at home and need a serious partner for the leap abroad.

CEOs entering APAC, Europe, or the Middle East

Leadership teams stepping into new regions for the first time and refusing to learn by trial and error.

Brands with distributors that aren't working

Existing relationships that have plateaued, gone quiet, or simply never delivered. We diagnose, renegotiate, or replace.

— Current work

Where we're showing up right now.

October 2026 · with Inspiration Excursions

Into the Seoul

A 4-day curated immersion in Seoul's beauty and retail ecosystem for brand leaders and founders. Direct access to the K-Beauty Expo, Olive Young, and Seongsu's flagship retail district.

Learn more

Ongoing · 29+ markets

Confidential Prestige Beauty Client

Building end-to-end international distribution infrastructure across Europe, APAC, Middle East, and the Americas.

Strategic Advisor

Highstock

Strategic advisor to Highstock, an AI-powered B2B marketplace for excess beauty and retail inventory.

Visit Highstock

— Book a call

Let's talk about your next market.

30 minutes. No pitch. An honest conversation about where you want to take your brand.

Book a discovery call